Designing for Sustainability: Concept to Practice

Tim Frick

It’s one thing to talk about climate change and the internet—there are plenty of mind-boggling stats to share around about data center footprints and Netflix energy use. But how do you translate the concept of building a more sustainable internet to actionable business practices? If you want to design a greener digital product or service, where do you start? And how do you express this value to clients?

In this session based on content from the upcoming O’Reilly Media book Designing for Sustainability: A Guide to Building Greener Digital Products and Services, Tim Frick will talk about how his digital agency Mightybytes turned sustainable web design concepts into practice for internal and client projects. You will learn how to find good green hosting (it’s tougher than you think), streamline design workflows to use less resources, and optimize deliverables for digital products and services that are better for users and better for the environment. Tim will also discuss strategies for communicating the value of more sustainable solutions to clients.


Tim Frick is the owner of Mightybytes, a digital company that builds creative and technical solutions that help nonprofits and conscious companies grow and thrive. Mightybytes is a certified Illinois B Corp and one of Illinois’ first Benefit Corporations. The company is committed to solving social and environmental problems with its work and is a leader in sustainable web design.

Tim is also the author of books on media and marketing, including Designing for Sustainability: A Guide to Creating Greener Digital Products and Services to be released Summer 2016 by O’Reilly Media. He has also written two editions of Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing from Focal Press and Managing Interactive Media Projects, an interactive media process guide from Delmar-Cengage Learning. Tim’s books are used at higher learning institutions across the U.S., including Columbia University, Johns Hopkins University, and the Art Institutes, among others. He regularly presents at conferences and offers workshops on various aspects of marketing, design, sustainability, and entrepreneurship.

Tim is also Board President of Climate Ride, a nonprofit that offers charity endurance events that raise money for environmental causes. To date, Climate Ride has raised nearly $2.5 million for nonprofits across the United States.