Priorities for Green Design
If you could design anything, or invent anything, or start a company around anything, where would you do the most good? How can you avoid unintentional greenwashing, spending your time and passion on problems that don’t matter? There’s a lot of hype and misunderstanding about what the top sustainability priorities are in the world.
This talk shows quantitative empirical evidence on what product and service sectors are the biggest causes for climate change, species extinction, pollution, resource depletion, and more. Then it talks about what you can do to fix them, including two dozen examples of products and companies designed to make the world a better place in the ways that matter most.
Jeremy Faludi, Ph.D., LEED AP BD+C, is an assistant professor at Dartmouth College’s Thayer School of Engineering specializing in sustainable design methods and green 3D printing. He has also been a sustainable design consultant for 18 years. He wrote VentureWell’s Tools for Design and Sustainability, the OECD’s recommendations on green 3D printing policy, and co-authored Cradle to Cradle Products Innovation Institute’s design for certification training. He created StreetNatureScore.com, designed the prototype of AskNature.org for the Biomimicry Institute, and a bicycle he helped design appeared in the Smithsonian Cooper-Hewitt Design Museum’s 2007 exhibit “Design for the Other 90%.” He has contributed to six books on sustainability, including Worldchanging: A User’s Guide for the 21st Century. He holds a bachelors in physics from Reed College, a masters in product design from Stanford, and a PhD in mechanical engineering from UC Berkeley. Before Dartmouth, he taught sustainable design at Stanford, Minneapolis College of Art and Design, and elsewhere.